CASE STUDIES
Accomplished specialist in product design and marketing strategy with over 15 years of experience managing and delivering high-quality web and mobile products across various industries, including blockchain, tech, deep tech, healthcare, retail, agriculture, and finance. Known for leading product initiatives from concept to launch, go to market, and focusing on market fit and user experience.
Product Marketing Manager & CREATIVE DIRECTOR
dedicated to driving
innovative solutions and
market success.
30
+ TEAMS MANAGED
1000
+ Products Worked on
Collaboration is key to successful product management. I believe that the collective expertise of diverse teams and stakeholders leads to exceptional results. By fostering a culture of open communication, trust, and teamwork, I strive to create an environment where ideas flourish and products are developed and marketed with a user-centric approach.
STARTUP PRODUCT MANAGEMENT

CASE STUDIES

0 to 1 Product

Launch.BOX

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Go to Market

Fifth Domain

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30
+ TEAMS MANAGED
1000
+ Products Worked on
Collaboration is key to successful product management. I believe that the collective expertise of diverse teams and stakeholders leads to exceptional results. By fostering a culture of open communication, trust, and teamwork, I strive to create an environment where ideas flourish and products are developed and marketed with a user-centric approach.
STARTUP PRODUCT MANAGEMENT

CASE STUDIES

0 to 1 Product

Launch.BOX

READ CASe study
Go to Market

Fifth Domain

Read case study

CONTINUOUS

LEARNING

I believe in the transformative power of education and its ability to empower individuals. Learning is an ongoing journey, and as a product manager, I am committed to continually honing my skills and staying up-to-date with the latest industry trends. Through dedication and a growth mindset, I aim to deliver innovative solutions that drive success for businesses and create meaningful experiences for users.
Startup product 0 to 1

CApture Alpha

See PRODUCT
Startup product 0 to 1

CApture Alpha

See PRODUCT

MIDLAND 
INDUSTRIES

MARKETING

The project focused on transforming Midland Industries' digital presence through a comprehensive marketing strategy, optimizing internal processes, and producing engaging content, resulting in increased website traffic and enhanced online visibility.
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FEATURED

OTHER WORK

The ChainOps project involved developing a comprehensive go-to-market strategy for their Web3 platform engineering services. As the product lead, I spearheaded the creation of a robust brand identity and executed a detailed content and marketing plan, working closely with a small team.
The Karibu project was a complete design overhaul of an innovative, gamified onboarding platform. As the lead product designer, I guided the entire design process, starting from wireframes and the product requirements document (PRD) to final high-fidelity designs.
The eRevenu Branding project was a comprehensive initiative aimed at redefining the company’s visual identity to align with its core values of growth, data-driven decision-making, and innovation. The project involved a complete overhaul of eRevenu’s logo, brand guidelines, and visual assets to create a cohesive and professional brand identity that could be uniformly applied across their website, marketing materials, and product documentation.
The marketing initiative for Celina Enterprises was a comprehensive project aimed at elevating the brand's presence in the event equipment and industrial structures market. It involved a multi-faceted approach, combining content marketing, targeted advertising, and strategic product promotion to drive engagement and sales.
Birch is one of the harder types of hardwood, with yellow and white varieties. White birch has a lighter color and looks similar to maple. Yellow birch has a pale yellow appearance, with a reddish-brown tint in the heartwood.

CERTIFICATIONS

FEATURED PROJECT

INSIDE INNOVATION

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PASSION PROJECT

SOBR

SOBR is a Web3-powered sobriety maintenance platform designed to provide support and incentives for individuals on their sobriety journey. Built during the EthOnline 2022 hackathon, the platform leverages blockchain technology to create a unique system of accountability and reward. Users receive SOBR tokens through Superfluid’s streaming mechanism for every hour they remain drug and alcohol-free, with sobriety verification managed by a designated sponsor. These tokens can be redeemed for a range of sobriety-related items, such as literature, NFTs, and subscriptions to wellness services. The platform also incorporates features like POAPs for meeting attendance and milestone NFTs to celebrate key achievements, fostering a sense of community and accomplishment. With a focus on gamification and decentralization, SOBR aims to transform traditional sobriety support into an engaging, interactive experience that resonates with a tech-savvy audience.
FEATURED PROJECT

INSIDE INNOVATION

See PROJECT
PASSION PROJECT

SOBR

SOBR is a Web3-powered sobriety maintenance platform designed to provide support and incentives for individuals on their sobriety journey. Built during the EthOnline 2022 hackathon, the platform leverages blockchain technology to create a unique system of accountability and reward. Users receive SOBR tokens through Superfluid’s streaming mechanism for every hour they remain drug and alcohol-free, with sobriety verification managed by a designated sponsor. These tokens can be redeemed for a range of sobriety-related items, such as literature, NFTs, and subscriptions to wellness services. The platform also incorporates features like POAPs for meeting attendance and milestone NFTs to celebrate key achievements, fostering a sense of community and accomplishment. With a focus on gamification and decentralization, SOBR aims to transform traditional sobriety support into an engaging, interactive experience that resonates with a tech-savvy audience.